We can distinguish 3 approaches to digital transformation:
• The business approach – transforming the tools necessary to carry out the tasks of your employees.
• The organizational approach – transforming your organizational processes with new technologies.
• The customer approach – offering a digital customer experience in order to support your customers online and acquire new customers.
Adapting your business model and improve the performance of your employees
Today this challenge is an economic need to allow companies to survive complex economic conditions and no longer a cultural need.
In addition, the digital transformation of your company also allows you to improve the performance of your employees. Digitalization involves, among other things, the dematerialization of internal procedures, which allows your employees to work more efficiently.
For example, the administrative departments of SMEs often use a lot of software to carry out their work in accounting ,management control, human resources management, etc. Using a single platform for all its services often saves time and improves performance. Indeed, you will find all the necessary data and work on the same platform.
Remaining competitive even in a complex economic environment
New technologies will affect the market and competition.Digital transformation opens the doors to new sources of value. It’s up to you to see how you want to use them depending on your domain and your customers. Indeed, digitalization allows you to differentiate your product from your competitors. Instead of suffering a decrease in competitiveness due to the digitalization of your competitors, take the lead and offer an innovative product to your customers.
As an example we can take the stores , small stores can digitize their business to create a better experience for customers. The first step can be creating a website with a newsletter. This experience allows you to get closer to your customers and better support them in their buying process.Your store and your website then become complementary for the survival of your business.
New market share and retaining customers
Creating new levers is an essential process for survival in a complex economic environment. The target from digitization will be less affected compared to stopping physical activities. Increasing competitiveness through digital transformation will be due to accessing new market shares and creating new customer acquisition channels. As a result, your digital product will provide access to a new goal to be in line with the needs of your users. also an opportunity to reflect on the value proposition you want to offer your customers.
One of the most affected business areas is real estate, for the current situation. It would be a possibility to capitalize on apartments and houses in a virtual form, in which agencies could prepare contracts and inventory in advance, after a certain schedule as a result of taking over the physical activities.